Wholesale Success Stories | Coffee Man Partner Case Studies

Fresh Harvest Case Study: A Conversation About Community, Coffee, and Local Impact

We sat down with Katie from Fresh Harvest, a grocery delivery service in Atlanta that champions local farms and makers, to talk about their mission, their community impact, and why they chose Coffee Man as one of their three coffee partners.

Can you tell us a little bit about Fresh Harvest and your mission?

Katie: Fresh Harvest is a grocery delivery service based in Metro Atlanta. We started in 2012, originally focused on produce, and have since grown into a full grocery model. Over 90% of our products come from local farms and small businesses.

We’re inspired by the CSA (community-supported agriculture) concept, but we’ve built on it — giving members the flexibility to customize their boxes each week. Our goal has always been to help small farms sell more of their harvest and to make local shopping easier for families. Over time, we’ve expanded beyond produce to offer things like milk, bread, soaps, and coffee — all sourced from Georgia-based makers whenever possible.

What impact does supporting local makers have on the community?

Katie: It works in two directions. On one side, we’re supporting farmers and small businesses — for some farms, we’re their primary source of income. On the other side, we give back through our Share the Harvest program.

Each week we set up markets in Clarkston, a refugee community with limited access to fresh groceries. We sell produce at below cost, subsidized by our paying members. So when someone buys a Fresh Harvest box, part of their money helps us make healthy food more accessible to families who wouldn’t otherwise have it. It all comes full circle — supporting farms while also supporting neighborhoods that need it most. 

What drew you to Coffee Man as a partner?

Katie: First and foremost, your branding stood out — it’s fun, authentic, and creative in a way that feels fresh in the coffee space. But it’s more than that. We share values when it comes to sustainability and transparency. You highlight the growers behind your beans, and that’s really important to us.

And of course, the coffee itself is delicious. Quality has to be there, and it definitely is.

How does coffee fit into Fresh Harvest’s mission of supporting local?

Katie: Coffee is a daily staple — everyone has it in their home — so we knew we had to include it in our lineup. Even though it isn’t grown in Georgia, we can still support the local economy by working with Atlanta roasters.

Our founder actually has a goal to spend $100,000,000 with local partners by 2032. Coffee plays into that because it’s an everyday item. By partnering with roasters like Coffee Man, we keep those dollars in our community while offering members something they truly love.

What has it been like working with Coffee Man as a vendor partner?

Katie: It’s been great. You’re consistent, reliable, and responsive — which makes such a difference in our work. I know when I place an order, it’ll arrive on time and as expected.

You’re also open to ideas. I’ve come to you before with concepts for new products, and you’re always excited to explore them. The variety you offer — beans, syrups, bottled cold brew — makes it fun to collaborate and gives our members so many ways to enjoy coffee at home.

How does offering Coffee Man products add value to your members?

Katie: Convenience is key for us. Our members love that they can order everything they need for their coffee ritual — beans, syrups, milk — in one place and have it delivered to their door.

It’s more than convenience, though. It’s about experience. Being able to make a pumpkin spice latte at home with locally roasted beans and syrup feels like such a treat. It saves money, too, which is important right now. Coffee is a staple, so we want to make sure people can get the best, most sustainable version of it.

Was there something specific about our coffee that stood out?

Katie: The syrups definitely caught my attention right away. Not many local roasters were doing that, especially with seasonal flavors like pumpkin spice or peppermint. Those have been a big hit.

And then your blends — I’ll never forget the Rainforest Coffee Surprise. The name and art were so quirky and fun, but the coffee itself delivered. That kind of creativity makes the experience memorable for our members.

Looking ahead, how do you see coffee continuing to be part of Fresh Harvest’s story?

Katie: Coffee will always be part of Fresh Harvest. It’s something people expect and love, and there’s so much room for creativity.

Looking forward, I’d love to keep our coffee section dynamic — rotating in new blends, highlighting seasonal offerings, and keeping it exciting to shop. Coffee is one of those products with endless possibilities, and working with Coffee Man makes it fun to keep evolving.

Final Thoughts

At its core, Fresh Harvest’s partnership with Coffee Man is about more than just beans and brews. It’s about building connections — between farmers, makers, and families across Atlanta. Together, we’re showing that a simple cup of coffee can be a way to support local businesses, strengthen communities, and bring joy to everyday life.

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Case Study: Anonymous Global Consulting Firm

How does your company approach employee wellbeing and workplace perks?

Our office is Fitwel certified, designed with health and wellness in mind. From centralized trash and compost bins that encourage movement, to terraces that support outdoor breaks, we’ve built wellbeing into the workplace. The pantry is a standout feature, and cold brew on tap has become one of the most loved perks—unique, boutique, and artisanal.

Before partnering with Coffee Man, what were you looking for in an office coffee solution?

We didn’t want a one-size-fits-all vendor. Cold brew requires expertise, and we needed a partner who could take ownership and make it seamless.

What challenges did your team face before Coffee Man?

We dealt with empty kegs, inconsistent pours, and the hassle of swapping kegs and handling CO2 ourselves. Cold brew isn’t something you can DIY—it requires real attention and regular service.

What made Coffee Man’s cold brew program stand out?

Consistency and craft. Weekly service keeps everything reliable, fresh, and effortless. Cold brew is a science, and Coffee Man makes it simple for us.

How has cold brew on tap impacted your employees?

It’s absolutely elevated the day-to-day experience. Employees love it, it supports wellness by offering a lower-acidity option, and it creates moments of connection around the tap.

How does this program align with your company’s broader values?

Sustainability is a big win—kegs mean zero waste compared to cans or bottles. And high-quality cold brew supports our focus on health and wellness. 

What would you say to other companies considering Coffee Man?

Don’t DIY cold brew—it’s more complex than you think. Work with experts. Coffee Man consolidated everything for us and eliminated the hassle.

How do you see the program evolving in the future?

We’d love to expand it to other offices. For now, we’re thrilled with how effortless and consistent the service is—it’s a perk people truly notice and appreciate.